01 / CYCLOINTEL
From Signals to Strategy
Everything Cyclomedia needed to know was already public. This is a story about teaching a system to tell the difference.
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Hello there,
I’m
a creative UX & visual designer
from the inside out
Romina Veisy
I design experiences
I start with how people think, feel and act—then bring that understanding to life through digital experiences, visual design and motion.
03 / POSITIONING
Every provider promised centimeter accuracy.
It started with a simple question no one could answer honestly:
if your data is accurate in a lab, why does it fail in a city?
I spent months researching competitors, mapping customers, and studying the real physics of positioning in dense urban environments.
What I found was uncomfortable: the entire industry was selling a lab result as a real-world guarantee.
This is how I turned that truth into a sixty-second film — and built a story that makes the most complex problem in geospatial data impossible to ignore.
02 / SAMENSTAD
It started with a small question I couldn't answer:
if everyone can see that something in a city is broken, why does it stay broken?
I spent months looking into how reporting actually works in a Dutch city — and found that the problem was never the form.
It was everything that happens after it.
This is how I designed an app where a street, a municipality and a company can finally fix something together.
01 / CYCLOINTEL
Everything Cyclomedia needed to know was already public.
The announcements sat in plain sight for days, in a pile with everything else that also looked like it might matter.
They didn't need better eyes. They needed something that could decide what was worth looking at.
What does "important" actually mean — and can you teach a machine to know?
This is a story about teaching a system to tell the difference.
Positioning
with Confidence
Positioning
with Confidence
Report to Resolution
Report to Resolution
From Signals to Strategy
From Signals to Strategy
SELECTED WORK
From the inside out.
02 / SAMENSTAD
Report to Resolution
If everyone can see that something in a city is broken, why does it stay broken? An app where a street, a municipality and a company can finally fix something together.
Explore this work03 / CYCLOMEDIA
Positioning with Confidence
If your data is accurate in a lab, why does it fail in a city? A positioning explainer film in development.
Coming soon
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